Chrissie Lam

Chrissie Lam is the founder and CEO of Love Is Project, a brand focused on spreading love worldwide and empowering female artisans in developing countries through vibrant beadwork.

With a background in fashion trend forecasting for major companies like Abercrombie & Fitch and American Eagle Outfitters, Chrissie transitioned to creating sustainable and ethical fashion with a global impact.

Combining her love for travel and expertise in concept design, Chrissie launched Love Is Project in 2017, collaborating with artisans to produce unique LOVE bracelets that support various humanitarian causes.

In 2020, the project engaged over 2,180 artisans in 10 countries and contributed to organizations like NAACP, Green School Bali, and It Gets Better Project.

Chrissie Lam has been featured in prominent media outlets like Shark Tank, Forbes, CNN, and Oprah Magazine for her impactful work in promoting love, culture, and social responsibility through fashion.

She holds a BFA in Fashion Design from Parsons School of Design and has a history of entrepreneurship dating back to her childhood.