Chrissie Lam

Chrissie Lam is the founder and CEO of Love Is Project, a social enterprise dedicated to empowering female artisans in developing countries.12 In 2012, she left her corporate fashion career and traveled to Kenya, where she met Maasai women creating beautiful beadwork.3 Inspired by their craftsmanship, she designed a bracelet with the word "LOVE" and launched her company in 2014.1

Professional Background

Before founding Love Is Project, Chrissie had an extensive career in fashion design:

• Senior Concept Designer at American Eagle Outfitters from 2003 to 2012
• Associate Concept Designer at Abercrombie & Fitch from 2000 to 20032

Love Is Project Achievements

Her company has made significant impact:

• Created over 2,000 jobs for female artisans across 10 countries24
• Generated more than $10 million in sales since launching in January 20172
• Appeared on Shark Tank in Season 12, though she did not secure an investment4

Chrissie runs the organization alongside her mother, Gladys Lam, and is passionate about using business as a means to create social change.34