Chris Willoughby

Chris Willoughby is a seasoned marketing professional who currently holds the position of General Manager, Marketing at Aimia Inc.1 Based in Montreal, Canada, he brings over 20 years of experience in the marketing field to his role.23

Professional Experience

At Aimia Inc, Willoughby is responsible for overseeing marketing strategies and initiatives within the organization. His expertise extends to various aspects of marketing, including brand management and member marketing.4

Previous Roles

Before joining Aimia Inc, Chris Willoughby had notable experience in the loyalty program sector:

• He led the marketing team for the Aeroplan loyalty program.3
• As the General Manager of Marketing Planning and Communications at Aeroplan, he was involved in significant marketing campaigns.5

Notable Achievements

During his time at Aeroplan, Willoughby played a key role in the company's marketing efforts:

• He oversaw large media buys for Aeroplan programs, demonstrating a strategic approach to marketing communications.5
• In 2018, as Aeroplan's general manager of marketing, he was involved in communicating the company's plans for transforming its rewards program.67

Chris Willoughby's LinkedIn profile can be found under the username chris-willoughby-b9719b129, which aligns with his professional status and role at Aimia Inc.