Chris Vitale

Chris Vitale is the Senior Vice President of Technology at SimpleTire, where he oversees the management and delivery of all technical initiatives supporting SimpleTire.com. His role involves enhancing the online tire shopping experience through innovative technological solutions and improvements in search functionality, which have significantly reduced zero-result searches and increased conversion rates for the company.124

Vitale has a robust background in technology, operations, and leadership within the retail and eCommerce sectors. He has been instrumental in collaborating with partners to develop custom algorithms that optimize tire merchandising and improve customer engagement on the platform.14 His expertise is further recognized through his involvement in advisory roles focused on technology insights and programming.3

In addition to his responsibilities at SimpleTire, Vitale participates in industry events, sharing insights on technology trends and innovations.56