Chris Van Dusen is an accomplished marketing and growth professional with years of experience in the cannabis, spirits, and media industries. He has a proven track record of navigating the challenges of startups and capitalization, and has led companies to unparalleled growth.

Chris' background includes launching a marketing agency, Parcon LLC, and partnering in an Orange County liquor distillery, Surf City Still Works. He also served as the Chief Growth Officer (CGO) at Balanced Health Botanicals (BHB) in Denver, CO, where he allocated a budget of ~$20 million to lead a diverse team of marketers focused on democratizing CBD and making BHB the largest supplier of hemp-derived CBD in the world. His strategy supported the company's growth both in DTC and brick-and-mortar retail, which reflects unparalleled growth in 2019 and navigated the ever-shifting landscape of COVID-19 in 2020. This culminated in a $75mm sale of BHB to Village Farms (NASDAQ: VFF) in August 2021.

Besides building BHB into a CPG powerhouse in the CBD space, Chris orchestrated the rapid growth and capitalization of Surf City Still Works. He scaled marketing efforts, retained the largest spirits distributor in the country (Southern Glazer), raised $3.7mm to move SCSW into a 25,000 sq ft manufacturing facility, and built a world-class advisory board with names like Bob Mcknight, Founder of Quicksilver, and Travis Brasher, Founder of Travis Mathew. This effort led to a merger with Kimo Sabe, a mezcal company out of Los Angeles.

Chris also founded and was CEO of Parcon Media, leading the media agency to $1.5mm in top-line revenue in less than 2 years before merging it with another agency now called Parcon LLC. The agency worked with clients like Travis Mathew, Experian, University of California Irvine, University of California Office of the President, and Maglite.

Furthermore, Chris is active in the community and has held several board seats on institutions like the Orange County Museum of Art (OCMA) and the Irvine Public Schools Foundation (IPSF). In addition, he is a member of Gennext, Young Executive Council (YEC), and has traveled extensively speaking on topics such as marketing, growth, product market fit, and brand building.

Chris studied at Avon Old Farms and earned a BA in Economics from William & Mary. Organizations that Chris has been a part of include RainMaker Solutions Inc. (CRO), Solyco Capital (Senior Partner), Gen Next (Member), Parcon (Co-Founder), Surf City Still Works (Partner), Balanced Health Botanicals (Chief Growth Officer), OCMA (Board Member), American Advertising Federation Orange County (Board Member), YEC (Member), Bota Hemp (Co-Founder & CEO), Irvine Public Schools Foundation (Board Member), Skiver Advertising (Director of Digital Strategy), MeetingBurner.com (Chief Marketing Officer), TechZulu (Feature Writer), Rief Media Inc. (Director Business Development and New Media), i-FFICIENCY (Founder/President), Cal Med Orthopedics (Orthopedic Consultant), MCL Financial (Wealth Management Advisor), United Rentals Branch (Outside Sales Representative/Territory Manager).