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Chris Underhill
Chairman, Non Exec Director, Advisor, Investor, Entrepreneur in SaaS
Chris Underhill is a seasoned SaaS B2B investor, non-executive chair, and advisor with a strong background in working with investment groups, ambitious founders, and leadership teams to enhance SaaS companies.
With over 30 years of experience in the software and technology industry, Chris has worked with various organizations in enterprise and SMB markets, excelling in digital marketing, direct sales, and partner 'go-to-market' strategies.
His expertise spans across SaaS, martech, adtech, e-commerce, data intelligence, and machine learning, acquired through his involvement in large international companies, scale-ups, and start-ups.
As the former founder and CEO of an international marketing automation software company, Chris led an IPO in 2004 and significantly expanded the business through organic growth and acquisitions in the UK, US, and Europe before its eventual sale to a US venture capital firm in 2011.
Chris Underhill holds a degree in Computer Science from the University of Gloucestershire and has served in key roles such as Non-Executive Chair at Distil.ai, Former Non-Executive Chair at GENFLOW, Force24, and Audiense, among others.
Additionally, his professional journey includes being an investor at various companies like Hive Intelligence Ltd, iVoucher, Mercado Commerce, PopClogs, and more, along with roles spanning Managing Director at Vistacloud Ventures Limited, Non-Executive Director at Adthena, Pure360, Audiense, Celebrus, and others.
Prior to his current ventures, Chris held positions such as Founder and CEO at smartFOCUS, Managing Director at Informed Networks, General Manager at Tech Data and ICL Fujitsu, as well as Sales roles at Computacenter.
