Chris Traeger

Chris Traeger is an accomplished sports and entertainment executive who currently serves as the Executive Director of the Comcast NBCUniversal SportsTech program at Boomtown Accelerators.12 In this role, he oversees the relationship between Comcast NBCUniversal and Boomtown Innovation, focusing on their SportsTech innovation platform.3

Professional Experience

Chris has an extensive background in the sports and entertainment industry:

Current Roles::

• Executive Director at Boomtown Accelerators (March 2021 - Present)1
• Principal & Founder at Traeger Consulting Group (February 2019 - Present)1

Previous Positions::

• Executive Vice President, General Manager at Legends (November 2017 - February 2019)1
• Managing Director, Team Marketing Services at NASCAR (June 2015 - November 2017)1

Responsibilities and Achievements

As Executive Director of the Comcast NBCUniversal SportsTech program, Chris leads initiatives that:

• Pair innovative startups with Comcast NBCUniversal subsidiaries and partners1
• Drive innovation in areas such as fan/player engagement, athlete performance, media & entertainment, and more1
• Help bring sports tech ideas to life and get them to market1

Under his leadership, the program has seen significant success:

• The third class of the accelerator secured 25 pilots, partnerships, and commercial deals with consortium partners2
• Since 2021, SportsTech portfolio companies have achieved 112 pilots, partnerships, and commercial deals2

Expertise and Approach

Chris is known for:

• His focus on forming long-term partnerships with founders2
• Elevating startups' positioning and preparedness to make a significant impact in the sports world2
• Collaborating with experts from major sports organizations to refine technologies and deliver business value2

Chris Traeger's leadership at Boomtown Innovation continues to drive innovation in the sports technology sector, bridging the gap between startups and established sports industry stakeholders.