Chris Stairs

Chris Stairs is a co-founder and Managing Partner at Sales Primer, a company that specializes in helping businesses develop effective revenue strategies and sales processes.13 With extensive experience in strategic planning, business development, and operational start-up, Stairs brings valuable expertise to the role.2

Professional Background

Chris Stairs has a diverse background in business and finance:

• Co-founder of Sales Primer: He helped establish the company, which offers programs and tools to assist founders and sales leaders in creating reliable sales engines.13
• Finance Specialist: Stairs also serves as a finance specialist for Volition, a company providing advisory services to startups.34
• Advisor and Instructor: He is an advisor with ERIN (Edmonton) and a part-time instructor at the SFU Beedie School of Business.34

Expertise and Skills

Stairs' professional skill set includes:

• Strategic planning
• Research and feasibility studies
• Operational start-up
• Business development
• Business transformation
• Budgeting
• Process design2

Recent Partnerships

Recently, Chris Stairs has been involved in forming strategic partnerships to support startups and investors:

• Sales Primer partnered with VANTEC Angel Network to provide "Sales-Readiness" content for participating founders.15
• This collaboration aims to help startups improve their investment readiness and align their strategies with investor expectations.1

Chris Stairs is known for his ability to help businesses unlock key decisions that can immediately impact their sales and marketing procedures.6 His expertise in startup sales and innovation makes him a valuable resource for entrepreneurs in the BC market and beyond.15