Chris Schmidt

Chris Schmidt is a seasoned digital retail professional with over 10 years of experience in digital platform optimization, search engine optimization (SEO), web analytics, data quality/management, merchandise planning, and business analysis.

He has a proven track record in leading and influencing teams, strategy development, and acquiring in-depth expertise in various disciplines.

Chris has extensive experience collaborating with vendors, project teams, and technical teams to implement projects and manage day-to-day business operations.

His skill set includes digital optimization, web analytics 2.0, strategy development, data quality & management, applied replenishment theory, and business analysis.

He excels in building strong vendor and consultant relationships, demonstrating leadership abilities, effective communication, and delivering compelling presentations to diverse audiences, including executive leadership.

Chris is proficient in leading cross-functional teams, having successfully completed numerous projects while fostering positive working relationships.

He pursued a BA in Interdisciplinary Studies at the University of Minnesota Duluth and completed a Bachelor's degree at the University of Minnesota.

His professional journey includes roles such as Senior Manager, Senior Site Merchant, Product Manager, Senior Data Analyst, SWAT Senior Business Analyst - Merchandise Planning, all at Target.

Additionally, Chris held the position of Merchandise Manager at Hungry Mind Bookstore.