Chris Schembri

Chris Schembri is the Founder and CEO of Aletheia Marketing & Media, a company he established in 2018. Under his leadership, Aletheia has gained recognition for its innovative approach to marketing, including being named one of the 5000 fastest growing private companies in the U.S. by INC Magazine in 2024. The agency focuses on values-based marketing and utilizes a blend of data-driven strategies and creative media planning to enhance brand engagement and consumer connections.12

Professional Background

Before founding Aletheia, Schembri held several prominent positions in the marketing and media industry:

• Chief Operating Officer at Camelot Strategic Marketing & Media, where he managed strategic planning and media buying for major clients like Southwest Airlines.
• Vice President of Media Services at AT&T, overseeing an annual media budget of $1.8 billion.
• He also served in senior roles at Discovery Communications and J Walter Thompson, where he was involved in significant campaigns, including winning a Silver Effie Award for the marketing of Discovery's "Planet Earth" series.23

Educational Qualifications

Schembri holds multiple degrees:

• MBA in Business/Commerce from the University of Windsor (2003-2005).
• Graduate Marketing Certificate from Southern Methodist University (2012-2013).
• Bachelor of Arts in Communications from the University of Windsor (1988-1992).35

Company Philosophy

Aletheia Marketing & Media operates on principles derived from its namesake, Aletheia, the Greek goddess of truth. The agency emphasizes transparency, accountability, and integrity in its operations, aiming to connect brands with consumers through authentic engagement strategies.14