The University of Texas at Austin

The University of New Mexico

Executive Creative Director / Experiences, Design, Brand, Lifestyle, Product

The Center for Contemporary Arts Santa Fe (CCA) is a community-supported arts center featuring the best in cinema, contemporary chamber music, immersive theater, contemporary art and more. 

As a Santa Fe native, I am honored to have been included as board member and advisor to to this amazing organization.

Center for Contemporary Arts Santa Fe

Member Board of Directors

Working with leaders and their teams to: elevate brand, strategy, and product experiences; expand the capabilities, vision and growth of teams; tell compelling stories that reach audiences through presentations, marketing, experiential platforms, and media initiatives.

Short and long-term advisor, partner, creative leader working in Seattle, New York, Los Angeles, and via remote engagements.

Commissions include: Live Events, Performances, Fashion Shows, Design Curation, Film and Narrative Advising, Launch Events, Launch Films, Key Notes, Taste Making, Product Leadership and Vision, Change Agent, Digital Transformation, Sports technology, Outdoor Life, Music and Culture.

Chris Romero Studio

Creative Advisor @ Product, Strategy, Innovation, Brand, Storytelling

Zwift is an interactive fitness entertainment platform that brings the excitement and camaraderie of outdoor cycling indoors. It transforms monotonous solo indoor cycling workouts into dynamic and social adventures that entertain and motivate.  

Amazing tech-innovation, engaging social experiences, and a solid platform to push oneself toward achieving new levels of success,  fulfillment, and fitness.

Zwift

Private Investor

eBay is in the middle of a significant brand and customer experience transformation. Coming out of the transformative work I led at AT&T, I was invited to drive vision work and brought my senior creative team to arrive with an established foundation and capabilities. During my time here, I led the Vision Team, and served as the Executive Creative Director across core product, as well as Search, eBay.com, eBay Native, and all Focused Category verticals. I also played a key role in all recruiting, vetting all potential candidates to raise the bar across Core Design. Working closely with existing teams and senior leadership, as well as managing creative with key agency partners, the team endeavored to evolve all eBay properties and experiences. Additional responsibilities included coaching and advising of design leadership while bringing a level of taste and clear POV to very tough legacy experience issues. There is a long way to go, but we have crafted new, youthful, and elegant experiences that are now coming to life to attract new audiences while modernizing buying and selling for millions of customers.

eBay

ECD / Sr. Director - eBay Core Product Experience & Vision

During my stay at AT&T, I led the Digital Design Organization with a diverse and talented team of 175 creative directors, designers, technologists, researchers, and producers with studios in New York, Seattle, Atlanta, Los Angeles, and Dallas. Our Design Organization provides Center of Excellence leadership across all CX, UX/UI, Design, and Research and drives design integration with partnerships in Brand, Marketing, Business, and Product. As part of the CTO’s Digital Transformation initiative, I served as a direct report, thought leader, and executive creative director to redesign all of AT&T’s digital properties including ATT.com and all customer and employee digital touch points. By creating a “Window into AT&T” including a complete redesign of the site, platform, content strategy, episodic programming, original photography, and component based design standards, our team has fundamentally shifted the site to engage with a younger audience and express AT&T’s evolving brand story around Meaningful Connections. I have also served on the Executive Creative Council across the organization, as well as the Culture Council within the Digital Org and have successfully built solid partnerships across the corporate structure.

AT&T

VP Design

Recognized as a highly creative leader with a well refined stylistic sense in both luxury and high-tech, Publicis approached me to build and lead the global brand team on the newly won Cadillac account. Cadillac challenged Publicis to dramatically overhaul its image, in particular, embracing new audiences with 
trends in fashion, technology, and design. As the ECD on Cadillac Global Brand Campaign, I led the Brand, Design, and Digital teams across all interdependent channels as Cadillac redefined its position as a Luxury Brand based in New York City. From brand commercials, to retail spots, to digital initiatives, to events and partnerships, our team expressed Cadillac's ethos to Dare Greatly. Our positioning was built to reflect Cadillac’s heritage and to expand towards entrepreneurial audiences who appreciate craft and exclusivity. We partnered with New York Men’s Fashion Week, the fashion team at Public School NY, Jason Wu, Steve Wozniak, and other influencers to orchestrated vehicle reveals in New York and Dubai, and launched Dare- Greatly.com as a lifestyle platform.

Publicis

EVP / Executive Creative Director

Assigned by the VP of User Experience Design, I engaged with the executive marketing and PR teams to launch the Fire Phone, including messaging, presentations, scripts, demo content, event design, and overall stage direction. Over 6 months I worked closely with Fire’s Product and UX teams, and Jeff Bezos’ executive leadership to present the phone's sci-fi features and new behavioral design and interaction concepts through live demos that were presented by Bezos in his Keynote presentation in Seattle.

Amazon

Executive Creative Director / Consultant

Hired as the Executive Creative Director by Elle Magazine and LDJ Productions, I was responsible for the overall 2013 Elle Fashion Next show, including architectural design, choreography, event strategy, film and motion conception, and environment. The live event, staged at the Koch New York City Ballet Building at Lincoln Center, presented unique challenges, and was applauded by Elle’s Editor In Chief, Robbie Myers, as “the best show Elle has ever done”. The show’s “River” concept with it’s serpentine infinite “liquid” runway, embraced the scale and architecture of the iconic building, and presented Elle’s talented crop of designers in a beautifully crafted immersive experience.

ELLE Magazine

A Companion App that turns following the Major League Baseball season into an exciting game by making use of real time data and stats from MLB. The App, available now on the App Store for iPhone, iPad, and iPod touch, is weird, fun, and totally unexpected.

The Topps Company

Executive Creative Director - Topps Bunt 

Serving HP’s VP of Worldwide Developer Relations, I served as the Executive Creative Director of Pivot Magazine, a showcase app for the new platform. Pivot Magazine served as a differentiator for the platform and also as a way to highlight third-party developer applications for the then emergent WebOS community. With The Science Project agency, we aspired to create a print magazine-quality, lifestyle and fashion-oriented monthly publication that served as an editorial wrapper for the app store. As ECD, I was responsible for overall editorial content, strategy, voice, original photography, and localization. Pivot was nominated for a Digital Magazine of the Year award by the DMA and lauded as a Webby Awards Honoree.

Commissioned by the GM of Entertainment Business and Director of UX Design to create a unified experience across multiple streaming media partners with diverse business models and UX strategies. As the Creative Director of Partner Integration, I worked directly with executives from Hulu, HBO GO, Netflix, Paramount, BBC, Sky Europe, and YouTube to gather requirements, refine the interaction model, and optimize for their business needs while pushing each to adhere to XBOX’s platform experience design and structural logic. The resulting product, XBOX 360 Kinect, set a defining standard for the streaming industry for a unified set-top entertainment platform. Separately, I worked with the Vision team to write, direct, and produce captivating films that presented the future of Kinect and its enhanced platform.

XBOX

Creative Director / Consultant

Commissioned by Nokia Design, I served as the Creative Director of Services and Design Integration for the N9 Smartphone. As a key member of the Design Integration Team, I aligned the vision and strategy for Store, Music, Maps, Calendar, Photos, Social, and all common components with a global team spanning New York, Helsinki, London, San Francisco, Vancouver, and Berlin. Working with Frog Design New York, we built the Ovi Store for all smart and feature phone platforms, and uncovered new behavioral and UX patterns. Many aspects of the swipe-based UX design and architecture have become standard behavioral solutions for many competitor products and platforms since.

Nokia

Creative Director

Inspired by my 2006 CFDA film, I was hired by Francisco Costa, Calvin Klein’s creative director, to write, produce, and direct a brand vision film for the Calvin Klein summit in Shanghai. The film was a big departure from the company’s previous work that merely documented each season’s runway show. The film captures intimate moments with Francisco and his team designing a collection and ultimately the New York fashion show, as well as surreal intercut scenes with the then face of the brand, Natalia Vodianova. 
The film played worldwide in all in-store installations and showrooms for the following 12 months, and resulted in a series of 30/60 commercials for broadcast and online.

Calvin Klein

Writer, Director, Producer / Consultant

Served as writer/director for the CFDA’s showcase introduction films and designer biography feature short films each year for 11 years. Credits include: the 2006 Womenswear Designer Presentation and 
Film, featuring Francisco Costa for Calvin Klein, Marc Jacobs, Proenza-Schouler; 2007 Lifetime 
Achievement Presentation and Film, honoring Robert Lee Morris; 2008 Accessories Designer Presentation and Film, featuring Tory Burch, Marc Jacobs, and Michael Kors, as well as featurettes and presentations for The Row, Billy Reid, Rodarte, Pierre Cardin, and Pat McGrath.

Council of Fashion Designers of America (CFDA)

Writer, Director / Consultant

Over the past 20 years I have served as a Consultant, Executive Creative Director, Director of UX, and Design Director for many companies. As founder, creative director and producer at Oscillation, I produced various advertisements, special films, retail installation films and environments, and other visual products for: Swarovski, XBOX Kinect, Target, HBO and HBO-GO, Bloc Party, and Robert Lee Morris Studio. 
Independent film production and story consultation credits include: “Patch,” featuring Deborah Harry and Melissa Leo, “Joe and Charlie at the Ranch,” and Netflix Original “Mission Blue”.

Oscillation

Owner, Executive Creative Director

Creative Director across UI, Media Outlets, and Ad-Space. Dash was an early Infomediary company focused on Consumer and Retail Marketing opportunities.

Dash.com, Inc.

As a founding faculty member of the Art, Media, and Technology Program at Parsons, The New School of Design, I have served as a graduate studio professor and critic in a range of media including film, applied technologies, mobile computing, interactive media, social initiatives, commercial ventures, fashion, entertainment, physical installation environments, and performance.