Clemson University

Penncrest High School

SEO & Digital Marketing Services at Media Proper

BikeCo, LLC

Brand Manager, Fuji Bikes & Tuesday Cycles

Media Proper

Director of Client Services & Digital Marketing

Client-facing SEO, SEM, & digital advertising manager. We offer branding, website design, search engine optimization, content development, and Google/Facebook advertising management.

SEO & Digital Marketing Services

We're the exclusive U.S. distributor for CEEPO Bikes. Along side the hardest working man in the bike industry, I do all that needs to be done to do business.

Drivetrain Sports LLC

Managing Partner

With over a decade of marketing and brand activation experience within various endurance sport markets, I provide in-depth market expertise to effectively position and convey your brand story using a genuine and organically spreadable way.

Capabilities:
• Digital marketing including: social, web advertising, content, SEO, SEM, analytics
• Brand/market penetration strategy
• Ad budgeting, planning, and procurement
• Content creation and placement
• Creative direction (whether internal or external agency)
• Sponsored athlete and event activation
• Grassroots/"guerrilla" marketing development
• Sales channel support
• E-commerce development and marketing

Self Employed

Spearheaded campaigns for Fuji & Kestrel brands within the road and tri markets leveraging sponsored athletes, activating at race expos, dealer-hosted events, as well as through print, online & social media platforms. Grew “Kona Count” for Fuji by 240% & Kestrel by 54% over three years.

Managed grassroots sponsorship programs, as well as world-class road teams & triathletes. Provided support & gathered product feedback.

Drove Fuji’s dealer education & employee purchase programs through partnership with 3point5.com. Created all content & worked with sales force & directly with dealers to boost participation & product knowledge. Measurable E.P. sales gained each year.

Acted as primary driver to redefine Fuji’s brand image. Worked as brand’s leader in conjunction with outside agency to create new marketing message & change direction in product graphics. Led effort to implement campaign via consumer website, 3point5.com dealer training site, marketing collateral, in-store POP & various media outlets. Helped build Fuji to a “Top 5” global brand. 

Developed & implemented dealer email communications. Used program to relay product info, garner feedback, as well as promote sales specials. Generated sizable sales boost for P&A lines & close-outs.

Other responsibilities…
• Worked closely with sales department/reps to create & implement sales programs
• Developed dealer sales/POP campaigns to fully integrate marketing initiatives
• Served on committee with product & sales representatives to develop future bike offerings
• Oversaw & implemented annual advertising budget
• Established & managed brand’s social media presence & email communications
• Created & leveraged grass root sales & marketing promotions
• Established extensive network of contacts within cycling & triathlon markets
• Developed strategic alliances with brands within the cycling space to maximize brand exposure
• Traveled to & represented brand at major trade shows, as well as dealer & sporting events

Advanced Sports International

Marketing Manager, Fuji Bikes

Headed up creative services group - which included graphic designers, a web administrator and public relations coordinator. We were primarily responsible for all brands' marketing communication efforts, including: consumer web sites, social media, advertising, collateral and promotional pieces/activities.

In addition, we played large role in company's event presence at both consumer and industry events.

Marketing & Creative Services Manager

Acted as primary liaison between our asset clients and their sponsors. Responsible for acquiring and effectively activating sponsors at various events which we represented. Managed production time lines, as well as creative departments to produce materials. Served as Asst Event Director on race day.

Honed my abilities to study the client's needs and strategically fulfill those needs. Activated client’s investments in creative and engaging experiential ways. Big believer in “engagements over impressions” philosophy. By doing so we were not only able to create return for the client, but enhance the consumer experience as well.

• Oversaw client accounts & acted as primary point of contact
• Pursued sponsors on behalf of clients
• Creatively activated sponsors at events, as well as via email & internet campaigns throughout the year
• Served as Asst Event Director for several large-scale rowing & running events
• Prepared post-event & annual ROI analyses for sponsors & clients

AdMark Network Inc.

Senior Account Manager

Led sales & branding efforts on behalf of niche rowing electronics product line. Oversaw direct domestic sales, as well as a network of twenty-seven international distributors.

• Consistently met domestic sales growth goals
• Drove distributor sales & consumer education & held each accountable for attaining annual goals
• Pulled data & prepared overall annual sales report, as well as individualized reports per distributor
• Headed up branding effort within domestic market & relayed message through to int’l markets
• Product expert & champion representing brand at various trade shows & competitions
• Contributed to new product definition & development

Nielsen Kellerman Company

Senior Sales & Marketing Manager

Joined team as assistant/freshman coach in 2000, took over head coach role a year later. Managed rowing program of 50+ scholastic athletes, as well as coaching staff of 2-4 assistants. Worked with parent board of directors to manage team direction, policy, activities & budget. Handled all major team logistics and facility relations.

Radnor Girls Crew Club

Head Coach

Maintained production schedules for nine web label printing machines, as well as pre-press and finishing departments. Acted as liaison between customer service and production departments to ensure all customer needs were attended to in as productive and efficient a manner as possible.

Established my knack for organization and planning and went out of my way to absorb as much about the printing process as possible from the single most valuable and unsung assets in the company: the pressmen.

Chris Mesigian