Chris Matthews

Chris Matthews is the Vice President of Strategic Growth at Black Bear Media Group, a digital marketing firm based in Chattanooga, Tennessee. In his role, he focuses on creating and implementing business development strategies aimed at driving sales growth and acquiring new customers. His expertise includes optimizing advertising spend on platforms like Google and Facebook, developing email campaigns, and consulting on creative strategies to enhance customer engagement.12

Professional Background

• Current Position: VP of Strategic Growth at Black Bear Media Group (August 2022 - Present)

  • Responsibilities include:
    • Developing inbound and outbound sales tactics.
    • Optimizing ad spend and campaign structures.
    • Consulting on new product offerings and lead nurture campaigns.

• Previous Experience:

  • Ecommerce Consultant at CMC (February 2020 - August 2022): Focused on growth strategies for e-commerce businesses, particularly in reducing customer acquisition costs while increasing revenue.
  • Founder of Jack'd Coffee Company (April 2017 - December 2020): Managed product development and strategic sales initiatives.
  • Marketing Director at The Academy of Marketing (July 2016 - December 2016): Developed marketing strategies and managed significant budgets for national corporations.
  • Associate Account Executive at Comcast Spotlight (August 2015 - May 2016): Led marketing initiatives and account management.

Matthews has a strong background in digital marketing and sales strategy, having empowered over 50 small businesses to enhance their profitability through tailored approaches. He emphasizes the importance of innovation in sales processes to ensure sustained growth.1