Chris Marshall

Chris Marshall is a senior level executive known for his vast experience in Digital Engagement, Database Analytics, and Relationship Marketing.

He is renowned for introducing the concept of Audience Planning to the automotive retail sector.

His specialties include strategic planning for automotive audience development, data integration, and digital advancements within the automotive industry, covering everything from OEM product launches to dealership marketing campaigns.

Chris Marshall has substantial expertise in various digital areas such as digital video streaming, social media engagement, search optimization, lead management, CRM/direct marketing, and database analytics.

His leadership style is team-oriented, focusing on strategic development, implementation, analysis, and optimization.

Education-wise, he pursued an MBA in Marketing from UCLA Anderson School of Management and a BS in Marketing with a minor in Psychology from Santa Clara University.

Chris has held key positions at reputable organizations such as Vice President Data Strategy and Fuel Operations at Cars.com, Senior Director at Oracle, Director of OEM Solutions at DealerTrack, and Director of Digital Marketing Solutions at J.D. Power and Associates.

His earlier roles include VP Account Director at Rapp Collins Worldwide, Director of Marketing and Business Development at DreamLot.com, and positions at notable companies like Mitsubishi Motors, American Honda Motor Company, and Ogilvy & Mather.

He also carried out roles related to advertising sales, public relations, account management, and media planning across a spectrum of industries.

Chris Marshall's diverse career background and substantial achievements highlight his expertise in digital marketing, data management, and strategic planning.