Chris Hrennikoff

Chris Hrennikoff, also known as UXC, is an accomplished UX Producer and Designer specializing in mobile, online, social networking, and sports and action video game experiences.

With a diverse background in marketing, QA, UX management, and game development, Chris holds qualifications in Human Computer Interaction from Stanford University, emphasizing a deep commitment to user-centric design and consumer satisfaction.

Notable achievements include building and leading the UX Testing and Research department at Electronic Arts Canada, expanding the team from 2 to 10 members and revolutionizing UX testing for EA's online, mobile, and console games globally.

Chris has been a vocal advocate for consumers within agile development teams since 2008, offering valuable insights, strategic guidance, and hands-on direction to create captivating experiences across various platforms.

Known for driving advanced research methodologies such as remote testing, eye tracking, heuristic evaluations, and focus group testing, Chris has also excelled in team leadership and strategic planning, fostering a positive work-life balance for long-term talent retention.

Chris has received accolades for exceptional team management, performance, and dedication to product excellence, consistently earning top internal evaluations at Electronic Arts.

Educationally, Chris pursued a Bachelor of Arts in History from The University of British Columbia, complemented by studies in Human Computer Interaction from Stanford University and a B.A. in History from Langara College.

Chris's professional journey includes roles such as Experience Design Research Manager at lululemon, Senior User Researcher at Broadcom Inc., User Experience Researcher at MetaLab, and Senior User Researcher at Vision Critical, showcasing a versatile skill set and extensive industry experience.

Moreover, Chris has contributed as a Senior Producer at SkyBox Labs, Manager of User Research and Testing Department, Associate Producer, and Marketing Assistant at Electronic Arts, demonstrating a well-rounded background in various aspects of the technology and gaming sector.