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Chris Herche
SVP of Music, Operations and Marketing at Create Music Group
Chris Herche is a seasoned digital disruptor with over 20 years of experience in the music industry. With his innovative strategies, he has been able to drive revenue growth for various organizations. Throughout his career, he has held various leadership positions, including Owner and CEO of Vicarious Music, Chief Marketing Officer at Cinematic Music Group, and SVP of Music, Operations, and Marketing at Create Music Group. Chris has also worked at RCA Records, Entertainment One, and Education One Music, where he launched and scaled the Digital Marketing function, making it the largest revenue source. He is a recognized thought leader and educator who has featured on panels and in press including Billboard, A2IM, and Canadian Music Week. Chris studied Bachelor of Science, Marketing at Miami University.