Chris Herche

Chris Herche is the Senior Vice President of Music, Operations, and Marketing at Create Music Group, a prominent music and media company based in the United States. He assumed this role in June 2022, where he oversees the daily operations of the company's music division, which supports over 25,000 artists and 5,000 label clients globally.12

Career Background::

• Cinematic Music Group: Prior to joining Create Music Group, Herche served as Chief Marketing Officer at Cinematic Music Group from January 2020 to May 2022. During his tenure, he significantly increased the company's streaming numbers and was instrumental in the marketing strategies for various successful projects.12
• Entertainment One: He previously held the position of Vice President of Digital Marketing and A&R at Entertainment One, where he was responsible for launching the label’s digital marketing department and signing several notable artists.2
• RCA Records: Herche began his career at RCA Records, where he worked in various roles including Product Manager and Head of Tour Marketing.12

In addition to his corporate roles, Herche is also the owner and CEO of Vicarious Records, an independent record label he founded in 2011 that focuses on artists from the Cincinnati/Kentucky area.12 His extensive experience in marketing and operations within the music industry has positioned him as a key player in fostering growth for independent artists and labels.