Chris Hawk

Chris Hawk is a seasoned marketing and media professional who recently joined Etsy as the Global Media Investment & Platforms lead in March 2024.13 With a career spanning over a decade in the advertising and media industry, Hawk brings extensive experience in data-driven marketing strategies, programmatic solutions, and media analytics.

Career Highlights

Current Role at Etsy: As the Global Media Investment & Platforms lead at Etsy, Chris Hawk is responsible for overseeing the company's media strategy, investment, and platform operations on a global scale.1 This role leverages his expertise in data management, media analytics, and modern marketing practices.

Previous Positions: Before joining Etsy, Chris held several notable positions:

• Director of Media Strategy & Investment Performance at Papa John's International (April 2021 - March 2024)1
• Director of Programmatic for P&G at Starcom MediaVest Group (July 2014 - December 2015)1
• Manager/Senior Manager of Buyer Accounts at Rubicon Project (April 2013 - July 2014)1

Expertise and Approach

Chris Hawk is known for his:

1. Data-driven approach to marketing and media strategies
2. Focus on full-funnel measurement and attribution
3. Expertise in customer data strategy and data orchestration
4. Commitment to data privacy and ethical data practices

His work often involves creating unified reporting capabilities, developing first-party data strategies, and implementing advanced analytics solutions to drive business growth.1

Industry Involvement

Hawk is recognized as a thought leader in the marketing and media space. He has been invited to speak at industry events, such as the Analytics, Data Science & Measurement Committees Open House organized by the Association of National Advertisers (ANA).2 His presentations often focus on cutting-edge topics like marketing strategy in the era of privacy and AI, and the evolving role of marketers in an increasingly automated landscape.

Chris Hawk's move to Etsy in March 2024 marks a significant step in his career, joining a company known for its data-rich environment and action-oriented approach to e-commerce.3