Chris Hannaway

Chris Hannaway is the co-founder of Infinite Session, an alcohol-free craft beer company based in London, United Kingdom.12 He started the business with his brother Tom Hannaway in February 2018.1

Background and Business

Chris and Tom launched Infinite Session with a passion for great-tasting beer but a desire to incorporate alcohol-free days into their lifestyle.1 They identified a gap in the market for a vibrant and confident alcohol-free beer option, particularly for after-work drinks.1

Company Growth

Since its launch, Infinite Session has experienced significant growth:

• Their beers are now stocked in leading UK retailers, including Sainsbury's and Whole Foods.1
• The brand expanded internationally, launching exclusively in the US state of Wisconsin in March 2020.1
• They offer a core range of three craft alcohol-free beers: an IPA, a pale ale, and a lager.1

Recent Developments

As of late 2023, Chris Hannaway and the Infinite Session team were preparing to launch a new product called Brisk Light Beer.23 This marks the company's first venture into alcoholic beverages, diversifying their product range beyond alcohol-free options.

Business Philosophy

Chris and Tom emphasize the importance of:

• Starting small and testing ideas on a smaller scale when entering new markets.1
• Keeping business concepts simple and easy to explain.1
• Sharing ideas with others to gather feedback, while being cautious about intellectual property.1

Chris Hannaway can be contacted via Instagram or Twitter, where the company's handle is @infinitesession.1