Chris Hackney
As a seasoned technology executive, Chris Hackney has spent over 25 years creating, growing and exiting high-growth SaaS enterprises across various verticals from social networks to digital marketing. Chris holds an MBA in Marketing from Duke University and a BS in Finance and Accounting from Washington University. Before he stepped into the world of SaaS, Chris worked with Bank of America and Coca-Cola where he led much of Coca-Cola NA brand strategy and activation, including a major brand relaunch with Wieden+Kennedy.
His early experience with digital media showed him the far-reaching potential of SaaS and resulted in his pursuit of WebMD's consumer business, where he grew revenue to over 50M+ in just four years. Chris then brought his expertise in digital marketing to Vitrue to help brands catch up to the quickly growing Facebook market. Later, as the President and COO of Insightpool, he established it as the leading company for Influencer marketing.
Chris Hackney has successfully led customer success and product teams for Oracle and then TrendKite, which was subsequently acquired by Cision, leading to the creation of the world's leading earned media software solution.
Currently, as the Chief Operating Officer of WebMD, Chris leverages his extensive executive experience to lead the company's product, customer success, and customer services divisions.
