Chris Grouchy

Chris Grouchy is the President and Co-founder of Convictional, a company that focuses on enabling brands to sell through third-party retailers. Under his leadership, Convictional has grown significantly, and he has been recognized for his contributions to the retail and e-commerce sectors.

Background and Experience

• Previous Roles: Before founding Convictional, Chris worked in sales at Shopify Plus, where he gained valuable experience in e-commerce and retail technology.
• Leadership at OSTA: He served as CEO of the Ontario Student Trustee Association (OSTA), where he implemented initiatives aimed at increasing transparency and engagement among educational stakeholders in Ontario. His tenure there was marked by the launch of an annual survey that informed education policy-making in the province.1

Recognition

Chris Grouchy has recently been honored as part of the Forbes 30 Under 30 list for 2024 in the Retail & E-commerce category, highlighting his impact and innovation in the industry.3

Current Focus

As of August 2024, Chris announced that he will be stepping down from his role at Convictional to pursue new opportunities, marking nearly seven years of building the company.2

His vision and collaborative approach have been instrumental in shaping both his ventures and the organizations he has been involved with.