Chris Genal

Chris Genal is the Sales Director for Conventional & Robotic Milking and Cooling Equipment - North America at GEA Farm Technologies. He has demonstrated expertise in the dairy industry, particularly in milking equipment and technology. In 2014, Genal held the position of U.S. national sales manager for milking equipment products at GEA Farm Technologies, where he was involved in promoting the CowScout™ activity monitoring system.1 This system provides dairy farmers with tools to monitor cow behavior, including eating time analysis, which can help detect health issues and optimize milk production.1

Genal has been recognized for his contributions to the industry. In 2018, he participated as a guest speaker at the University of Wisconsin-Madison Collegiate DECA meeting, sharing his knowledge and experience with students.2 His involvement in such events suggests that he is respected within the dairy technology sector and actively contributes to educating future professionals in the field.

While specific details about his career progression are limited in the provided search results, Genal's current role as Sales Director indicates that he has advanced in his career at GEA Farm Technologies since 2014. His expertise in dairy farm technology and his ability to explain complex systems to both customers and students demonstrate his deep understanding of the industry and its evolving needs.