Chris Gairdner

Chris Gairdner is a seasoned marketing and media professional currently serving as the VP, Head of Creative Partnerships at Initiative, a prominent advertising agency.34 With a career spanning several years in the industry, Gairdner has held various key positions that have contributed to his expertise in content strategy, marketing, and media planning.

Career Highlights

Current Role:: As VP, Head of Creative Partnerships at Initiative, Gairdner oversees a team responsible for developing and executing the agency's most innovative and unconventional projects.3 This role allows him to leverage his creative skills and strategic thinking to drive impactful campaigns for clients.

Previous Positions::

• Head of Content at Initiative
• Manager of Marketing and Media Planning at the Toronto International Film Festival (TIFF)

Achievements and Recognition

Gairdner's contributions to the industry have not gone unnoticed. Some of his notable achievements include:

• Selected as a judge for the Festival of Media in 2024, highlighting his expertise and standing in the media industry2
• Recipient of the Media Innovation Award - Silver (Best in Consumer Goods) for strategy in December 20161
• Consistently named to the Dean's Honours List from 2007 to 2011 during his academic years1

Expertise and Contributions

Gairdner is known for his insights on brand-consumer relationships and the role of agencies in fostering these connections. He has shared his expertise on topics such as building long-lasting and healthy relationships between brands and devoted consumers.5 Additionally, he has been involved in innovative projects at Initiative, including the development of a content hub called Storyline, which focuses on content strategy and production.6

Chris Gairdner's LinkedIn username is christophergairdner, reflecting his professional presence on the platform where his career progression and achievements are documented.