Chris Copeland

Chris Copeland is a Managing Partner at Up & to the Right, a biddable media consultancy he co-founded with John Donahue in November 2021.1 With a background in advertising and technology, Copeland brings extensive experience to his role at the company.

Professional Background

Prior to co-founding Up & to the Right, Chris Copeland had a notable career in the advertising industry:

• He founded the search practice at GroupM
• Established GroupM's innovation unit called GroupM Next
• Spent over ten years in executive roles at GroupM1

Up & to the Right

At Up & to the Right, Copeland and his team focus on:

• Biddable media, including programmatic channels, search, e-commerce, and social platforms
• Providing expert advice to enhance performance across core programmatic, e-commerce, and social media channels
• Helping marketers deploy excellence in auction strategy on platforms like Google, Amazon, and Facebook1

The consultancy has worked with notable clients such as The Coca-Cola Company, Diageo, Hershey's, and Linksys.1 In 2020, their partnership with Diageo resulted in a 25% increase in overall advertising ROI and significant savings in Facebook and programmatic spending.1

Expertise and Recognition

Chris Copeland is known as a strategist with a proven track record in building and leading teams to achieve measurable results.2 His expertise lies at the intersection of advertising and technology, particularly in the rapidly growing field of biddable media.1

The companies Copeland has been involved with have received industry recognition, including the AdExchanger Programmatic Consultancy of the Year award for 2020.1