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Chris Colombo
Insights & Analytics Leader | Data-Driven Storytelling | Transmedia Analytics | Marketing Insights & Measurement | Creator | P&G, Mattel, Paramount
Chris Colombo is a Global Insights and Go-to-Market executive with a strong background in Business and Integrated Marketing, specializing in Consumer Product, FMCG, and Entertainment industries.
His expertise lies in translating consumer insights and data analytics into actionable strategies, creating frameworks for go-to-market and content engagement, and optimizing marketing and media plans across various platforms.
With a focus on leadership, Chris has a track record of building high-performing teams across the US, LATAM, and EMEA regions, emphasizing talent attraction, development through training and mentorship, and fostering a collaborative culture within the teams and with stakeholders.
His educational background includes studies in Marketing Entertainment, Arts, Entertainment, and Media Management, Storytelling, Business, Management, and Marketing, Film/Cinema/Video Studies, and Market Intelligence, Analytics, Research.
Chris Colombo has been associated with organizations such as The Global Entertainment Marketing Academy of Arts & Sciences, Paramount Consumer Products & Experiences, Brighter Path, IAB, Mattel, Inc., ABA - Associação Brasileira de Anunciantes, Impact Sports Marketing, Procter & GambleMerchansia.
His key skills and interests include Storytelling, Business Insights, Go-To-Market Strategy, Actionable Insights, Thought Leadership, Media Analytics, Diversity, Equity & Inclusion, Digital Evangelism, Integrated Marketing, and Content Analytics.