Chris Ciulla

Chris Ciulla is a brand strategy professional with over 15 years of experience in the field. He currently serves as the Associate Director of Brand Strategy at Edelman in Chicago, Illinois, a position he has held since May 2024.1 Prior to this, Chris worked at CIULLA ASSOC for 16 years, where he held various positions including Director of Client Services & Brand Strategy from June 2016 to May 2024.1

Chris has expertise in brand storytelling, design-thinking, and positioning brands to drive growth and build trust. His experience includes working with Fortune 500 CPG accounts such as The J.M. Smucker Company, PepsiCo, Henkel Corporation, Colgate-Palmolive, and PetSmart.1

Education and Early Career

Chris attended Indiana University's Kelley School of Business, where he earned a Bachelor of Science in Business with a focus on Marketing.1 He also studied Spanish Language and Literature at Antonia de Nabrija in Barcelona, Spain.1

Professional Experience

Throughout his career at CIULLA ASSOC, Chris progressed from Account Executive to Account Director, and finally to Director of Client Services & Brand Strategy. His responsibilities included:

• Directing global accounts and advocating for brand-led strategic decisions
• Leading the development of brand strategy, identity, architecture, and packaging
• Overseeing new business development and client engagement1

Chris is known for his ability to guide brands through strategic design-thinking and help businesses create impact through effective brand positioning and marketing strategies.2