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Chris Cicmanec
Vice President of Analytics at Shaker Recruitment Marketing
Chris Cicmanec is the Vice President of Analytics at Shaker Recruitment Marketing. He is a prominent figure in digital marketing, with expertise in advertising, market research, and media management. Chris is known for developing innovative marketing strategies and leading teams to fulfill companies' marketing, media, metrics, and content needs. His leadership skills are complemented by a strong focus on data-driven decision-making, which helps him create cohesive teams and set achievable goals for various marketing campaigns. This ensures brand consistency across direct marketing, social media, display, and event initiatives.1
Chris Cicmanec's core competencies include strategy development, branding, project management, communications, analytics, team leadership, trend research, workflow optimization, and assessing marketing performance through key performance indicators (KPIs). He also has technical proficiency in platforms such as DoubleClick, AdWords, Google Analytics, Facebook Business Manager, Adobe Creative Suite, and Microsoft Office.
He holds a Bachelor of Arts degree in Mass Communication from Saint Xavier University and has held key positions in various organizations. These roles include Director of Analytics at Shaker Recruitment Marketing, Manager of Recruitment Marketing at PSG Global Solutions, VP of Media at TMP Worldwide, and positions in strategy and digital marketing at Havas Worldwide, Draftfcb, and Creative Marketing Network.