Chris (Lu-Han) Chen

Chris (Lu-Han) Chen is a Growth Marketing Manager at Glints, based in Singapore. He has over five years of experience in growth and performance marketing, specializing in scaling digital campaigns and developing strategies focused on return on investment (ROI). Currently, he leads the growth team at Glints Taiwan, where he is responsible for creating multi-channel go-to-market strategies to enhance platform growth.

Professional Background

• Current Role: Growth Marketing Manager at Glints (December 2021 - August 2023)
  • Led user acquisition strategies for Glints Taiwan, achieving significant user growth and optimizing user engagement metrics.
• Previous Experience:
  • Google Acquisition Manager at Ana Luisa (October 2020 - January 2022): Managed paid acquisition strategies across various Google Ads platforms, scaling budgets significantly while maintaining high returns on ad spend.
  • Senior Paid Search Marketing Specialist at Superbolt (July 2019 - October 2020): Directed an SEM team to support clients in leveraging paid search channels, achieving substantial budget increases for multiple direct-to-consumer brands.

Education

• Master of Arts in Integrated Marketing Communication from Emerson College (2016 - 2018)
• Bachelor's degree in Economics from National Taipei University (2012 - 2016)

Skills and Certifications

Chris is skilled in areas such as e-commerce, product growth strategy, search engine marketing (SEM), search engine optimization (SEO), web analytics, and social media marketing. He holds certifications from Google in Ads Search and Shopping, as well as in inbound marketing from HubSpot.

Languages

He is proficient in Mandarin and English, which supports his work in diverse markets.1