Chris Cairns

Chris Cairns is currently working in Sports and Media Partnerships at Meta (formerly Facebook). In this role, he leads the global sports strategy and oversees the monetization and audience development tools related to sports content on the platform.1

Professional Background

• Current Position: Sports Partnerships at Meta
• Previous Experience:
  • Extensive background in sports strategy and partnerships.
  • Focused on enhancing monetization strategies for sports content on social media platforms.

Skills and Expertise

• Strong expertise in sports strategy, audience development, and monetization within digital platforms.
• Proven ability to drive engagement through innovative partnerships in the sports industry.

Cairns has a significant presence in the field, leveraging his experience to foster relationships between Meta and various sports organizations, enhancing the platform's role in sports media.