Chris Burggraeve

Chris Burggraeve is a seasoned marketer with over 32 years of experience who transitioned into entrepreneurship, advisory roles, investing, academia, authorship, and public speaking.

Throughout his career, Chris has held key positions in renowned companies like Procter & Gamble, The Coca-Cola Company, and Anheuser-Busch InBev, where he notably served as the Global CMO from 2007 to 2012.

Since 2013, he has been running Vicomte LLC, his own marketing advisory and micro-ventures firm, assisting corporate leaders, founders, and boards in enhancing their marketing capabilities for sustainable growth.

An active investor and board member in high-risk scale-ups, Chris has valuable insights from both successes and failures, with notable exits including Sir Kensington's and FlashStock.

In academia, Chris joined NYU Stern and the Trium Global MBA Academic Board as adjunct faculty in 2012, focusing on bridging the gap between Marketing and Finance, which led him to publish two books aiming to unify these domains.

Chris Burggraeve is also actively involved with various institutions and companies, including being a board member of select private and public consumer/tech companies like Ayr Wellness and VGAC II.

Recognized as a thought leader, Chris has been featured in prestigious publications such as Ad Age, Forbes, and The Wall Street Journal, establishing himself as a forward-thinker in the marketing industry.

For bookings related to keynotes or workshops, Chris can be contacted at crb@vicomte.com or +16468533719.