Chris Briers

Chris Briers is a seasoned international commercial and operations leader with a rich background spanning over 15 years.

He has a proven track record in boosting growth for various global brands in asset management, retail, FMCG, leisure, and entertainment sectors.

Chris excels in developing robust commercial strategies that have consistently driven substantial bottom-line growth for the businesses he works with.

He collaborates closely with senior executives to devise and execute transformative plans that enhance business performance, supported by comprehensive financial and risk analysis.

With expertise in negotiation, Chris has successfully overseen major commercial agreements related to leasing, procurement, and sponsorships, leveraging his broad understanding of legal, financial, operational, and marketing aspects to maximize value.

A natural leader, Chris has extensive experience in leading and managing teams in complex organizational structures, including large matrix organizations, and has thrived in culturally and politically diverse environments.

Chris pursued his education with an MBA in Business Studies, Marketing, and Commercial Management from the University of Strathclyde, along with a Bachelors in B.Th from Stellenbosch University.

His professional journey includes prominent roles such as Head Of International at TARQUIN'S CORNISH GIN (Southwestern Distillery Limited) and various positions at prestigious organizations like Meraas, MMI (Emirates Group subsidiary), Go Fast Sports & Beverage, International Cricket Council, and Pernod Ricard.