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Chris Bolling
Head of Sales at Scentre Group (Owner and Operator of Westfield in Aus and NZ)
Chris Bolling is a prominent figure in the retail and advertising industry, currently serving as the Head of Sales at Scentre Group, which owns and operates Westfield shopping centers in Australia and New Zealand.12 Based in the Greater Sydney Area, Bolling has established himself as a key player in the company's sales and marketing strategies.
Professional Background
Bolling's role at Scentre Group involves overseeing sales operations for BrandSpace, a division of the company that focuses on innovative advertising solutions within Westfield shopping centers.4 His expertise lies in leveraging the unique opportunities presented by physical retail spaces to create engaging brand experiences and drive sales.
Industry Insights
As a thought leader in his field, Chris Bolling frequently shares insights on retail trends and marketing strategies:
- He has discussed the importance of activating retail spaces and engaging with customers, particularly in the context of post-pandemic shopping behaviors.4
- Bolling has highlighted the out-of-home advertising industry's strong performance and its potential for brands.3
- He has provided commentary on seasonal retail strategies, emphasizing the "magic of the season" in retail marketing.5
Innovation and Leadership
Under Bolling's leadership, Scentre Group has launched significant initiatives:
- In November 2023, the company introduced the largest trans-Tasman 3D-enabled network at Westfield destinations, showcasing Bolling's commitment to innovative advertising solutions.6
Chris Bolling's LinkedIn profile (username: chris-bolling-a539b927) reflects his current position and provides a platform for him to connect with over 500 professionals in his network.13 His role at Scentre Group positions him as a key figure in shaping the future of retail advertising and customer engagement strategies in Australia and New Zealand.