Choia Mattix

Choia Mattix is a global C-suite executive with a track record of steering strategic change and sustainable growth. She served as Vice President of Sales at K&N Engineering from June 2019 to June 2023.1 Currently, Mattix is the Managing Partner and Co-Founder of Latitude 888 Retail and Product Consultants, a company specializing in partnering with high-growth companies to create and implement long-term strategic frameworks for multi-channel retail sales growth.1

Prior to her role at K&N Engineering, Mattix held several leadership positions, including:

• Vice President of Sales at Water Pik, Inc. (October 2018 - May 2019)
• Sales Director for Amazon US and International at Water Pik, Inc. (July 2015 - May 2019)
• National Account Sales Manager at OtterBox (September 2011 - December 2014)

Mattix has a strong educational background, holding an MBA in Business/Managerial Economics from the University of Central Arkansas and a B.S. in Business Administration/Marketing from the University of Arkansas - Sam M. Walton College of Business.1

Throughout her career, Mattix has demonstrated expertise in sales strategy, e-commerce, and business growth. She has received multiple awards, including the 2018 Sales Leader of the Year and President's Circle awards at Water Pik, Inc.1