Chloe Chen

Chloe Chen is a digital business professional with a strong focus on driving omni-channel customer experience and sales in the retail industry.

She possesses a comprehensive understanding of retail, ranging from merchandising, operations to digital product development, and excels in diverse and fast-paced environments.

Chloe holds a Bachelor of Science (BSc) degree in Global Economics and Finance from The Chinese University of Hong Kong and has studied in a one-year exchange program at Universit aggio trattino Commerciale 'Luigi Bocconi' with a focus on Finance, Economics, and Fashion Management.

With a background in various roles at DFS Group Limited, including Digital Experience Manager and Assistant Manager of Digital Store Operations, Chloe has hands-on experience in managing digital initiatives and enhancing online customer experiences.

Her professional journey also includes roles such as Management Trainee at DFS Group Limited, Management Associate at HSBC Commercial Banking, and internships at DBS Bank and ALLN Accounting and Consulting Co., Ltd.

Chloe Chen's key interests lie in digital technology, fashion, and luxury business, showcasing a strong passion for these industries.