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Chintan Dhanji
Independent Strategy Consultant | Founder
Chintan Dhanji is a co-founder of Designer Dram, LLC, a company that specializes in creating personalized whiskey experiences. Based in Los Angeles, he has a background in computer engineering and software development, which he leveraged to develop an algorithm that enhances the whiskey customization process for customers.1
Designer Dram
- Concept: Designer Dram allows customers to create their own whiskey by selecting from various flavor profiles and personalizing the bottle's label. This innovative approach aims to make bespoke whiskey experiences more accessible and affordable compared to traditional methods, which often require significant time and investment.1
- Process: Customers can choose from different barrels and flavor combinations, overseen by a panel of Master Distillers. The company emphasizes customer satisfaction and aims to provide a unique, tailored experience for each order.1
Personal Insights
Dhanji has expressed a deep passion for whiskey, stating that he wanted to democratize the experience of creating custom spirits. He noted the challenges associated with traditional whiskey production, such as the long aging process, and sought to offer a more immediate and enjoyable alternative.1
He actively engages with customers to ensure their experiences are exceptional, reflecting his commitment to quality service in the spirits industry.1
