Chiel Kraai

Chiel Kraai is an innovative entrepreneur best known as the founder of Icetubs, a company dedicated to making ice baths more accessible and effective for mental and physical health improvement. His entrepreneurial journey began at the young age of 10, and he later founded Welvaere, a prominent player in the European hot tub market, recognized for its luxurious wood-fired hot tubs.1

The inception of Icetubs was sparked by a unique customer request for heaterless hot tubs, which led Chiel to explore the benefits of cold therapy further. This exploration was notably influenced by Wim Hof, known as the "Iceman," who also sought similar solutions. Chiel's commitment to promoting cold exposure culminated in the design of stylish and durable ice baths that have gained popularity, with sales increasing significantly in recent years.13

Under Chiel's leadership, Icetubs aims to become a leading global brand in the ice bath industry, with ambitious plans for expansion into major markets like Amsterdam, Singapore, and Los Angeles. The company has already made significant strides, introducing cold plunging to over a thousand users and achieving impressive growth metrics.12

In addition to his role at Icetubs, Chiel Kraai is involved in coaching initiatives aimed at supporting refugees through his work with Forward Incubator.4 His multifaceted career reflects a strong commitment to innovation and community support.