Chibuike Goodnews

Chibuike Goodnews is a prominent entrepreneur and the Chief Executive Officer of Dochase Adx, a multi-platform internet advertising technology company based in Nigeria. He founded Dochase in August 2016, aiming to provide innovative programmatic advertising solutions that help businesses reach their target audiences effectively across various digital channels, including social media and mobile platforms.13

Professional Background

Before founding Dochase, Goodnews accumulated over a decade of experience in the banking sector, working with major Nigerian banks such as Zenith Bank and United Bank for Africa (UBA). His roles included banking operations, marketing, and product development, where he contributed to significant projects like agricultural financing and the establishment of AFEX Commodities Exchange, Africa's largest independent commodities exchange.13

In addition to Dochase, Goodnews is also the co-founder of Astravest, a savings and investment platform designed to help users diversify their investments into stable asset classes like real estate and commodities.1 His leadership at Dochase has earned the company recognition as one of Nigeria's fastest-growing businesses and as a leading multi-channel advertising platform.2

Education and Certifications

Goodnews holds an MBA from the Lagos Business School and a Bachelor's degree in Business Administration with a specialization in Finance. He has also completed a certification in Java programming from NIIT and is a member of the Chartered Institute of Administration (CIA) in Nigeria.13

Vision and Future Outlook

Chibuike Goodnews is known for his forward-thinking approach, particularly regarding the integration of automation and artificial intelligence into marketing strategies. He has articulated a vision for Dochase's transition from an advertising technology firm to a comprehensive marketing technology company (Martech), emphasizing customer acquisition and retention as key areas for growth in 2024.2

His insights into the challenges faced by businesses in Nigeria, especially during economic fluctuations, highlight his strategic acumen in navigating complex market dynamics while maintaining profitability.2