Visvesvaraya Technological University

Manager, Sales Data Insights at Verizon Media

Yahoo

Senior Manager

Leading a team of 6 Specialists who support multiple products like Native, DSP, Search, Sales with data, reports, dashboards & maintain, troubleshoot in house tools like Caspr, DSP. 

Key Results:
•	Oversee team to build data pipelines for BI Dashboards on Looker, Tableau
•	Align team members to relevant products considering their skills and interests
•	Streamline & monitor work by implementing Jira ticketing process
•	Built Jira Dashboard for Leadership to get a preview of the teams work
•	Collaborate cross functionally to build Confluence Team page for BIA Org
•	Drive constant learning with Learn & Share sessions within the team

Manager, Data Operations 

Manager for a team of 12+ analysts who support sales teams to manage native business, while monitoring deliverables, coaching the team which includes motivating, fostering team work, empowering people & managing performance & career guidance through effective feedback.

Key Results:
•	Part of leadership team which successfully integrated 2 analyst teams -  Reporting & Insights Team and Optimization Services Team
•	Involved in resource planning, allocation, partner communications, training content & delivery
•	Unified reports while eliminating duplication in the process
•	Drove efficiencies across board by leading an Automation & Efficiency Team within the broader Org
•	Formulated & designed a workflow model for the integrated team
•	Driving revenue yielding optimizations through scaled opportunities

Verizon Media

Manager, Optimization Services

Key Results:
•	Led Operations Excellence team to empower & upskill the team  on Automations, securing high value projects & delivering top notch work
•	Led Account Insights Program to cater to low tier Advertisers through Monthly Performance Newsletters
et up a Unified Analyst pilot team of 4 members to support Search, Native and Display business operations. Achieved 4.1 CSAT score, 100% Quality on deliverables and 99.56% TAT in the first 6 weeks of launch.
•	Set up Agency Team, which became integral part of NAR Agency Development team. The team supported Agency Leads on their Agency Business by building insightful reports and giving them a go to market. 
•	Setup a pilot batch of Tech Escalations Management Team in Bangalore. Took up 15% of ticket volume within a month of launch.
•	Set up a unified queue mechanism on SFDC to take in requests from partners and provide an efficient method to request work

Oath

Associate Manager

•	Implementing communication strategy to cater scaled Agencies and action on the response of each Agency
•	Setting up processes and reports for Yahoo's new Search Platform called Gemini
•	Setting up a pilot batch of Tech Escalations Management Team in Bangalore
•	Creating and managing effective online campaigns in Yahoo! Bing Network and optimizing/suggesting optimizations wherever required
•	Designing Rewards and Recognition program for the team
•	Providing strategic direction to the teams to drive revenue, client engagement and mitigate operational risk
•	Driving operational excellence and delivering required output to internal clients like Account Managers, MAMs and Directors
•	Organizing work load, allocating tasks on a daily basis
•	Setting up new process for EMEA Account Management team
•	Managing teams and individual performance
•	Identifying opportunities to drive excellence in the process
•	Involved in end to end of hiring process, closely partnering with HR partner and co-ordinating efforts to hire the best talent
•	Handling queries on Search domain, tools and process
•	Collaborating with MAM partners in resolving any escalations/concerns and creating new opportunities or projects for my team members
•	Partner with Project Management teams to report tool issues and ensure smooth functioning of projects
•	Coaching, motivating and mentoring team on a regular basis
•	Build reports for top management, observe and suggest improvements by interpreting the data
•	Conducting regular team meetings, 1:1’s and keep the team updated on the latest news in the industry
•	Partnering with Project Teams to develop new reports, enhancements in Stats Lite tool according to the requirements
•	Utilize 3rd Party tools like Hitwise, ComScore and eMarketer to deliver key market insights to our clients

Senior Team Leader, Search Ad Operations

• Supervising day to day activities of a team of 10+ Search Analysts
• Creating and managing effective online campaigns on Yahoo! platform
Network and optimizing/suggesting optimizations wherever required
• Providing strategic direction to the teams to drive revenue, client
engagement, mitigate operational risk
• Driving operational excellence and delivering required output to internal
clients like Account Managers, MAMs and Directors
• Organizing work load, allocating tasks on a daily basis
• Managing teams and individual performance
• Identifying opportunities to drive excellence in the process
• Involved in interviewing and recruiting Analysts
• Handling queries on Search domain, tools and process
• Collaborating with MAM partners in resolving any escaltions/concerns
and creating new opportunities or projects for my team members
• Partner with Project Management teams to report tool issues and ensure
smooth functioning of projects
• Coaching and mentoring Analysts on the process, domain and tools
• Build reports for higher management, observe and suggest improvements
by interpreting the data
• Conducting regular team meetings, 1:1’s and keep the team updated on
the latest news in the industry
• Partnering with Project Teams to develop new reports, enhancements in
Stats Lite tool according to the requirements
• Utilize 3rd Party tools like Hitwise, ComScore and eMarketer to deliver key
market insights to our clients

Team Leader, Search Ad Operations

Supported up to 4 Account Managers based out of East Field region of North
American Sales. Handled day to day reports, optimizations for top clients
under AMs BoB and alert AMs when account was about to go offline.

Duties:
• Support Account Managers and Clients on their requests like reports,
account management, optimizations and recommend strategies
according to the client goals of high CTR, low CPC, ROI
• Building Quarterly Business Decks for the clients and provide insights
• Subject Matter Expert on tools like YCRM, BAM(internal tools)
• Creating and building new reports which would help AMs monitor and
suggest clients on achieving the right budgets and bids
• Tracking performance of Top 5 clients in AMs BoB and reporting it to
AMs on a day to day basis
• Built BOOM reports and MAM reports from Business Objects for higher
management

Senior Analyst & Analyst

Built end to end Search Campaigns on Google AdWords for Clients
starting from keyword research, ad copy writing, setting up budgets and
bids, targeting and keeping it ready for Clients approval
• Optimized Campaigns to achieve CPA goals set by the clients
• Analyzed data from Google Analytics on clients website visitor behavior,
bounce rate, traffic, geo & demo trends, conversion funnel
• Clients managed – Club Mahindra, Planet Radio City, Sikkim Manipal
University

Position2

PPC Executive

Assisted DGM in creating Sales Turn Over, Order Booked report across India
Region. Analyzed data on key trends and reported the same to DGM by
conducting Primary & Secondary Research.

• Conducted Primary research by rolling out questionnaire in the market
on a new project called Medical Implants and 5 Axis Machining
• Conducted secondary research and kept track of Competitors

Chetan Umarani