Cheryl Robock

Creative Director | Brand Strategy | Creative Operations

Cheryl Robock is the Director of Creative and Brand Operations at Babson College, a role she has held since January 2012. In this position, she oversees the overall creative direction of integrated brand and marketing campaigns, ensuring consistent brand representation and operational efficiency. Her responsibilities include managing creative resources, collaborating with campus partners and external agencies, and leading special projects for the Office of the President.1

Professional Background

Previous Roles:
- Creative Director at EF Go Ahead Tours (2007-2011): Built the creative department from scratch and directed award-winning marketing efforts.
- Creative Manager at Houghton Mifflin Co. (2002-2007): Led corporate branding initiatives and managed creative resources.
- Art Director at Key3Media (2001-2002): Developed marketing initiatives for tech trade shows.1

Skills and Expertise

Cheryl specializes in:

Creative direction
Brand management
Identity development
Managing creative teams in both waterfall and agile environments.1

Education

She holds a BFA in Graphics & Packaging from the ArtCenter College of Design.1

Cheryl is recognized for her ability to inspire teams and manage complex projects across various industries, partnering with notable organizations such as Coca-Cola and Sony Pictures throughout her career.1