Cheryl Nashir

Director, Revenue Development & Management at San Francisco International Airport

Cheryl Nashir is a seasoned professional with extensive experience in airport revenue development and management. She currently serves as the Director of Revenue Development & Management at San Francisco International Airport (SFO), a position she has held since January 2014.2

Career Highlights

Nashir has over 30 years of experience in the airport industry, focusing on identifying and maximizing non-airline revenue opportunities.1 Her expertise includes:

Overseeing concessions at SFO, including restaurants, stores, retail services, and rental cars
Managing public-private partnerships in the airport marketplace
Delivering large-scale airport concession redevelopment projects
Organizing and directing RFP, RFQ, and bid processes

Role at San Francisco International Airport

As Director of Revenue Development & Management, Nashir's responsibilities include:

Business development and property management for airport concessions
Cultivating and growing SFO's local food and beverage program
Exploring opportunities to diversify revenue streams away from airline-based income
Addressing challenges related to costs, including labor, construction, and commodities
Refining and elevating the quality of products and services offered to passengers

Recognition and Industry Involvement

Nashir is well-respected in her field:

She was named one of the winners of the Public Managerial Excellence Award in 20114
Nashir regularly participates in industry trade groups to promote strategic planning and visioning1
She is known as a solution-oriented and creative business partner to over 80 individual tenants1

Previous Positions

Before her current role, Nashir held other positions at SFO:

Associate Deputy Airport Director of Revenue Development and Management (2006-2014)3
Director of Concepts (prior to 2006)2

Cheryl Nashir's extensive experience and leadership in airport revenue development have made her a valuable asset to San Francisco International Airport and a respected figure in the aviation industry.