Cheryl Haflich

Marketing Director at Shea Homes

Cheryl Haflich is the Marketing Director for the Colorado Division at Shea Homes, a prominent homebuilder and community developer. She has been with the company for over 35 years, where she has developed extensive expertise in community development marketing and management. Her role encompasses various responsibilities, including strategic planning, brand positioning, public relations, event planning, and project management.1 2

Haflich has played a significant role in several community projects, such as Highlands Ranch and the award-winning BackCountry community. She has also overseen model home merchandising and has been recognized for her contributions to the field, earning designations such as MIRM (Master in Residential Marketing) and CMP (Certified Marketing Professional) from the National Association of Home Builders.2

Her educational background includes a B.A. in Communications from the University of Colorado at Denver and an M.S.S. in Applied Communication from the University of Denver.2 Throughout her career, she has emphasized the importance of building relationships within the industry, which she credits as a key to her success.2

Experience

Marketing Director, Colorado Division at Shea Homes (March 1986 - Present)

Over 35 years at Shea Homes, extensive experience in community development marketing including strategic planning, communications, event planning, and project management.

Education

M.S.S. in Applied Communication, Communications/Marketing from University of Denver (1995 - 1998); B.A. in Communications from University of Colorado at Denver (1985 - 1990)