Cheryl Dalton

Cheryl Dalton is a skilled professional in Integrated Marketing Solutions and Advertising Partnerships within the entertainment industry, specializing in creating customized promotional campaigns across various media platforms such as film, TV, podcasts, print, digital, social, in-store, and live events.

With a background working for top entertainment companies like NBCUniversal - E! Entertainment Television, Lionsgate, Stitcher/Midroll, and Los Angeles Magazine, Cheryl has vast experience in managing and executing over 1,000 promotions for 250+ national brands.

She has been instrumental in leading major award show partnerships for E! and successful multi-year collaborations surrounding events like Sundance and SXSW.

Recognized for her outstanding contributions, Cheryl has received nominations and awards, including being a Comcast Spotlight Award Nominee and part of the CableFax Branded Integration Team of the Year.

Having spearheaded business development initiatives for various ventures, Cheryl has a proven track record of driving sales revenue, such as doubling sales for Southern California Life magazine with each issue since 2016.

Throughout her career, Cheryl has held key roles, such as Vice President of Advertising Partnerships - Podcasts at SiriusXM, Vice President of Global Partnerships & Promotions at Lionsgate, and Sr. Director positions at Southern California Life Magazine, NBCUniversal, and Los Angeles Magazine.

Her educational background includes a Bachelor of Science (BS) in Journalism from The University of Texas at Austin.

Cheryl's expertise lies in building brand partnerships, integrating brands into podcast shows, managing advertising solutions, and developing innovative marketing strategies across a wide range of entertainment platforms.