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    Cherif Massoud

    Founder and CEO @ BASMA.com | Redefining dental care I MBA, Operations, Strategic Thinking

    Cherif Massoud is a dynamic and visionary leader with extensive experience in orthodontics and business.1 He is the Founder and CEO of BASMA.com, a company that specializes in dental aligners and innovative orthodontic solutions.2

    Professional Experience

    Cherif Massoud has been serving as the CEO of BASMA.com since December 2020.1 In this role, he:

    • Leads a multinational team of 50 professionals
    • Implemented successful go-to-market strategies, expanding into six new markets
    • Achieved 300% year-over-year sales growth
    • Secured three rounds of investment from various sources
    • Steered the company towards profitability since March 20231

    Prior to BASMA.com, Cherif founded and led Crystalign from June 2016 to August 2020, a 3D printing venture for dental aligners that revolutionized dental care in Lebanon and Saudi Arabia.1

    Educational Background

    Cherif Massoud has an impressive educational background, including:

    • Executive MBA from London Business School
    • Entrepreneurship degree from Massachusetts Institute of Technology
    • Diplome d'Etudes Superieures Specialisees in Orthodontics from Saint Joseph University of Beirut
    • Residency in Orthodontics and Dentofacial Orthopedics from American University of Beirut
    • Doctor of Dental Surgery from Saint Joseph University of Beirut2

    Career Highlights

    • Over 12 years of experience in the orthodontic industry2
    • Founded Massoud Orthospace in 2008, which became a leading orthodontic practice in the Middle East2
    • Lecturer of Human Anatomy at Saint Joseph University of Beirut from May 2012 to August 20201
    • Known for pioneering digital orthodontics and leveraging 3D printing technology in the dental industry12

    Cherif Massoud's leadership at BASMA.com focuses on equipping dentists and orthodontists with cutting-edge tools, aiming to make dental care more accessible and efficient.4 His vision and expertise have positioned him as a key figure in revolutionizing the dental care industry through technology and innovation.3

    Highlights

    Dec 15 · youtube.com
    Cherif Massoud: Revolutionizing Dentistry with BASMA - YouTube
    Cherif Massoud: Revolutionizing Dentistry with BASMA - YouTube
    Jul 14 · blog.basma.com
    Aligner Treatment: Dr. Cherif Massoud on AdbuDhabiTV | BASMA

    Related Questions

    What inspired Cherif Massoud to transition from orthodontics to entrepreneurship?
    How did Cherif Massoud's experience at London Business School influence his leadership style?
    What are the key innovations introduced by BASMA.com under Cherif Massoud's leadership?
    How did Crystalign contribute to the growth of BASMA.com?
    What challenges did Cherif Massoud face while scaling BASMA.com?
    Cherif Massoud
    Cherif Massoud, photo 1
    Cherif Massoud, photo 2
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    Location

    London, England, United Kingdom