Cherif Massoud

Cherif Massoud is a dynamic and visionary leader with extensive experience in orthodontics and business.1 He is the Founder and CEO of BASMA.com, a company that specializes in dental aligners and innovative orthodontic solutions.2

Professional Experience

Cherif Massoud has been serving as the CEO of BASMA.com since December 2020.1 In this role, he:

• Leads a multinational team of 50 professionals
• Implemented successful go-to-market strategies, expanding into six new markets
• Achieved 300% year-over-year sales growth
• Secured three rounds of investment from various sources
• Steered the company towards profitability since March 20231

Prior to BASMA.com, Cherif founded and led Crystalign from June 2016 to August 2020, a 3D printing venture for dental aligners that revolutionized dental care in Lebanon and Saudi Arabia.1

Educational Background

Cherif Massoud has an impressive educational background, including:

• Executive MBA from London Business School
• Entrepreneurship degree from Massachusetts Institute of Technology
• Diplome d'Etudes Superieures Specialisees in Orthodontics from Saint Joseph University of Beirut
• Residency in Orthodontics and Dentofacial Orthopedics from American University of Beirut
• Doctor of Dental Surgery from Saint Joseph University of Beirut2

Career Highlights

• Over 12 years of experience in the orthodontic industry2
• Founded Massoud Orthospace in 2008, which became a leading orthodontic practice in the Middle East2
• Lecturer of Human Anatomy at Saint Joseph University of Beirut from May 2012 to August 20201
• Known for pioneering digital orthodontics and leveraging 3D printing technology in the dental industry12

Cherif Massoud's leadership at BASMA.com focuses on equipping dentists and orthodontists with cutting-edge tools, aiming to make dental care more accessible and efficient.4 His vision and expertise have positioned him as a key figure in revolutionizing the dental care industry through technology and innovation.3