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Cheri Bernard
Professional Background
Cheri Bernard is a seasoned professional in the field of marketing and creative services, boasting an impressive career at Payless ShoeSource. Her extensive journey began at the grassroots level, where she honed her skills in various roles that laid the foundation for her understanding of the retail and e-commerce landscape. Over the years, Cheri transitioned through multiple key positions within Payless, demonstrating her adaptability and leadership abilities throughout her tenure. Her experiences range from hands-on merchandising to strategic public relations and product placement, reflecting her multifaceted expertise in the industry. Throughout her career, she has consistently focused on enhancing brand visibility and driving product success.
Cheri's remarkable ascent through the ranks began as a Merchandiser, where she was responsible for ensuring that products were presented in an appealing manner to capture consumer interest. This vital role set the stage for her subsequent positions, including her tenure as a Media Analyst and Media Supervisor, where she developed critical insights into consumer behavior and market trends. Her analytical prowess was further demonstrated during her stint as a Traffic Supervisor, where she managed complex advertising schedules and optimized media buy strategies.
In her role as a Product Development Specialist, Cheri collaborated with cross-functional teams to bring innovative footwear designs to market, ensuring that Payless ShoeSource stayed ahead of the curve in fashion trends. This experience proved invaluable as she later took on the position of Marketing Planner for ECommerce, where she played a pivotal role in developing online marketing strategies that significantly increased the brand's digital presence.
Following her success in e-commerce, Cheri transitioned to a leadership position as the Public Relations & Product Placement Senior Analyst. Here, she effectively influenced the brand's public image through strategic communications and targeted outreach efforts. Her skill in crafting compelling narratives helped to position Payless ShoeSource as a trusted leader in the footwear industry while expanding the brand's market reach. Most recently, Cheri has managed Creative Services at Payless ShoeSource, where she leverages her accumulated experience to lead a talented team in executing impactful marketing campaigns.
Education and Achievements
Cheri Bernard began her academic journey at Shawnee Heights High School, where she laid a strong educational foundation that would support her future endeavors in business and marketing. Following her graduation, she pursued higher education at Washburn University, where she earned a Bachelor's degree. Her academic experience has equipped her with not just theoretical insights but practical applications of marketing, business management, and creative services.
Her educational background, combined with her hands-on experience at Payless ShoeSource, has allowed her to stay updated on the latest marketing trends and consumer preferences, applying this knowledge to her work effectively. Cheri's dedication to continuous learning and her commitment to excellence have established her as a resourceful leader in her field.
In her roles, Cheri has received recognition for her innovative marketing campaigns, enhancing consumer engagement and brand loyalty. She has consistently sought to drive performance through cutting-edge strategies that resonate with target audiences, leading to measurable success within the company.
Notable Achievements
Throughout her time at Payless ShoeSource, Cheri Bernard has accomplished numerous achievements that have left a significant mark on the organization. Some of her notable successes include:
- Enhancing Brand Image: Specifically in her role as Public Relations & Product Placement Senior Analyst, Cheri successfully positioned Payless ShoeSource in prominent media outlets, significantly elevating brand perception and increasing consumer interest.
- Driving E-Commerce Growth: As the Marketing Planner for ECommerce, she played a pivotal role in designing marketing strategies that substantially increased online sales and visibility, showcasing her ability to adapt to the digital landscape.
- Innovative Product Launches: Cheri's capabilities as a Product Development Specialist were demonstrated through the successful launch of multiple footwear collections that captured market attention and resonated with consumers.
- Team Leadership: In her current role as Manager of Creative Services, she leads a diverse team, inspiring creativity and driving collaborative efforts towards achieving cohesive and effective marketing campaigns. Cheri has a talent for nurturing talent and fostering a positive team environment, which is crucial in the fast-paced retail industry.
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