Cher Hale

Cher Hale is the founder and director of Ginkgo Public Relations, a boutique PR agency that focuses on amplifying the voices of underrepresented and marginalized groups.13 With over a decade of experience in public relations and marketing, Cher has established herself as a seasoned professional in the field.

Professional Background

Cher founded Ginkgo PR with a unique mission: to use public relations as a tool for creating a more equitable media landscape.5 Her agency specializes in helping historically-excluded authors, entrepreneurs, and leaders gain recognition for their work.3 This focus stems from Cher's personal desire to tell diverse stories that were often missing from the media during her own upbringing.2

Approach and Philosophy

Cher's approach to PR is characterized by:

1. Targeted outreach: She focuses on reaching the right audience rather than aiming for widespread but unfocused coverage.2
2. Diverse storytelling: Cher is passionate about sharing stories from various cultural backgrounds and experiences.2
3. Authenticity: She is described as authentic and purpose-driven in her work.4

Services and Expertise

Ginkgo PR offers various services, with a particular emphasis on:

• Book launches and sales promotion
• Securing appearances on podcasts, TV, and press2
• Podcast pitching to increase visibility5

Personal Journey

Cher's career path includes some interesting transitions:

• She moved from Las Vegas to Portland, Oregon, which coincided with taking her business full-time.1
• Her mother's romance novels inspired a bold new "why" for her business, leading to significant changes in how she operates and who she serves.1

Cher Hale's work through Ginkgo PR reflects her commitment to using public relations as a tool for social change and representation. Her unique perspective and dedication to amplifying diverse voices have positioned her as a notable figure in the PR industry, particularly for clients seeking to make an impact beyond traditional metrics.