Cher Donaldson

Cher Donaldson, Founder of Alluring Minerals

Cher Donaldson is the founder of Alluring Minerals, an Australian owned mineral makeup and natural skincare company. She started the company because she was "tired of seeing the cosmetics industry take advantage of women, charging them a premium for products full of cheap fillers and nasty chemicals."135

Donaldson is passionate about helping women find alternatives to harmful chemicals in cosmetics. She sources the raw materials for Alluring Minerals' products responsibly and ethically, using ingredients like zinc oxide, mica powder, titanium oxide, and iron oxide to create natural, cruelty-free makeup and skincare.1

In addition to being the founder of Alluring Minerals, Donaldson is a mother, wife, and recently became a nanny. Her LinkedIn profile username is cher-donaldson-8342797b.2467