Chema Cuesta

Chema Cuesta is a pioneering digital creative professional in Spain with over 20 years of experience in creative and media agencies, having garnered both national and international awards.

As a Creative Area Manager at Popin Group, Chema leads innovative projects in media, branded content, and eSports strategies, elevating the creative department's profitability.

Throughout his extensive career, Chema has worked with renowned national and international clients such as Toyota, Coca-Cola, McDonald's, HP, and Samsung, showcasing his creativity, passion, and business acumen in driving client success.

Chema's diverse professional journey includes roles as Creative Director at The&Partnership Spain, Creative Content & Brand Experience Director at PHD Media, and Executive Creative Director at September and BTOB.

His educational background encompasses studies in Advertising, Marketing, and eCommerce at reputable institutions like Inesdi Digital Business School and ThePowerMBA, where he further honed his business expertise.

Chema's commitment to innovation is evident through his affiliations with organizations like popin_, BCMA Spain, WPP's Innovation Hub, and IAB, where he has contributed to shaping the creative landscape.

As a former Columnist at El Publicista and active member of creative agencies like TBWA", Publicis Spain, and Draftfcb, Chema has left a significant mark in the advertising industry, continually striving for excellence.

His entrepreneurial spirit is evident through his involvement with start-ups like Empieza a crear en ti and Easy2dream, showcasing his leadership in mentorship and business development.

Chema's digital expertise, coupled with his vast portfolio of successful collaborations, positions him as a powerhouse in the creative realm, shaping brands and experiences that resonate with global audiences.