<a href="https://news.google.com/__i/rss/rd/articles/CBMiUmh0dHBzOi8vd3d3LmFsbGV5d2F0Y2guY29tLzIwMTcvMDUvZ2VuZXJhdGlvbi13aWxsLWZpbmUtc29jaWFsLW1lZGlhLXdvbnQtcnVpbi11cy_SAQA?oc=5" target="_blank">This Generation Will Be Fine: Why Social Media Won't Ruin Us ...</a>&nbsp;&nbsp;<font color="#6f6f6f">AlleyWatch</font>

This Generation Will Be Fine: Why Social Media Won't Ruin Us ... - AlleyWatch

<a href="https://www.racked.com/2017/4/7/15194180/kit-ace-grana-cashmere" target="_blank">Meet the Brands Marketing to You By Fabric</a>&nbsp;&nbsp;<font color="#6f6f6f">Racked</font>

Meet the Brands Marketing to You By Fabric - Racked

Touro University

Tech Entrepreneur, Strategic Adviser, Software Engineer  -  Founder and Chief Product Officer at Click2Fit

Conceived and developed patent-pending automated and scalable expert AI recommendation system that enables retailers to accurately recommend the perfect wardrobe for each customer across all channels, as well as properly inform merchandising and marketing decisions. 

Designed and architected the software and user-experience. Created the algorithms, rules and rules engine to power the full suite of software’s features. Wrote product specification document and functional design specs. Developed the user interface and prototype (front and back-end), and nearing completion of development of a MVP. 

Conducted market research, competitive analysis and product positioning. Developed business plan, financial projections, marketing strategies and launch plans. Authored patent application.

Click2Fit

Founder & Chief Product Officer

Responsible for developing new business including identifying potential clients, presenting business proposals and negotiating contracts.  Managed wholesale purchasing and logistics for Consumer Packaged Good (CPG) distribution division.  Built sales from $5 to $35M annually.
 
Responsible for market research for consumer products in niche markets including product sampling, consumer interviews and analysis of product trials.

Alliance Holdings

VP Sales and Marketing

Conceived and directed development of patent-pending apparel recommendation technology and website navigation tools.  Wrote product specification document, designed business processes and created functional design specs.  Oversaw development of software and managed cross-functional teams. 

Conducted market research, competitive analysis and product positioning.  Developed marketing strategies and launch plans.  Co-authored business plan and developed financial projections.  Recruited management, consultants, programmers and advisory board on an equity/deferred billing basis.

Developed strategic partnerships with technology providers, consultants and integrators for licensing, re-selling and co-marketing of technology.  Assessed best-in-class and negotiated favorable contracts for use of size prediction technology, customer profile/measurement database and product spec database.

Chaya LLC

Founder & CEO

Consulted for larger companies such as Ashford and Pepsi, as well as numerous small to midsize companies and startups in the technology, retail and service sectors.

𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 - Identified opportunities for new or modified products and services by uncovering latent needs, behaviors and desires. Advised on specific features to incorporate. Designed user interfaces that streamlined complex processes into simple and easy-to-navigate solutions. Managed development process to ensure the final product exceeded expectations. 

𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 - Developed strategic direction with clients. Analyzed objectives and evaluated and recommended solutions. Created short-term & long-term plans, and developed specific methodologies for achieving those goals. Conducted research and evaluated attractiveness of target markets and determined viability of projects. 

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 - Created and implemented marketing strategies, and determined product positioning and messaging. Directed development of marketing materials, such as websites and marketing collateral, to reflect the desired company image and deliver an intuitive user experience. Developed implementation strategies based on customer adoption patterns and client’s goals.

𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 & 𝐈𝐧𝐭𝐞𝐫𝐢𝐦 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 - Implemented new strategies and processes while actively securing employee buy-in and ownership to ease transition and ensure success. Served as interim C-level marketing, sales & operations executive for various clients. Responsible for developing new business including identifying potential clients, presenting business proposals, and negotiating contracts.

Cooper Consulting

Principal Consultant

Developed a revolutionary method for designing, manufacturing and merchandising mass-customized apparel and pioneered the concept of mass-customizing clothing by body type.  Developed supply chain management strategy for just-in-time manufacturing of apparel.  Product line lauded by leading fashion editors at several magazines including Vogue, Marie Claire and Elle. 

Researched consumer’s unmet design and fit needs, and designed product line and new sizing guidelines.  Retained and managed Pattern and Sample Makers, and developed network of suppliers and manufacturers.  Negotiated favorable contract with supplier to manufacture Made-to-Measure apparel in less than two days with no premiums or minimum requirements. 

Co-authored business plan and developed financial projections.  Conducted market research, competitive analysis and product positioning.  Recruited management, consultants, and advisory board on an equity/deferred billing basis.  Retained and managed Sales Rep, PR firm and Creative Director.

Developed proprietary marketing/customer acquisition strategies.  Directed branding and image program and worked with marketing and public relations teams to develop product collateral and sales tools.  Recruited and hired models and oversaw fashion shoot.  Evaluated virtual model technology providers and obtained best-in-class technology at no cost.

Cooper Clothing

President and Founder

Created purchase orders and ensured on-time delivery of merchandise by vendor/store level for $17M business unit.  Generated weekly/monthly reports and compiled analysis of best/worst sellers and key items.  Evaluated sales trends, markdowns and gross margin performance of individual product lines and implemented price changes.  Monitored product performance across different stores and identified and addressed exceptions.

Bloomingdale's

Assistant Buyer

Consultant

Managed operations for non-profit organization that assisted victims of domestic violence whose spouses were denying them a Get (Jewish divorce). Developed and maintained relationships with both partner agencies and a volunteer network of lawyers and lay leaders, and provided legal guidance and emotional support to clients.

Chaya Cooper