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Charmaine To
Brand Manager, Sherwood Hockey at Canadian Tire Corporation
Charmaine To is the Brand Manager for Sherwood Hockey at Canadian Tire Corporation, a position she has held since January 2022. She has a diverse background in brand management, project management, and developing partnerships for growth. Charmaine is known for her collaborative spirit and problem-solving skills, emphasizing creativity and innovation in her work.
Her career at Canadian Tire began in 2014, where she has progressed through various roles, including Associate Brand Manager and Senior Consultant in Strategic Initiatives. Charmaine's educational background includes a Bachelor of Arts in Philosophy and Psychology from The University of Western Ontario, along with a Certificate in Brand Management from the University of Toronto.
In addition to her professional experience, Charmaine is passionate about brand building, digital strategy, diversity and inclusion, and mentoring. She is also recognized for her strong communication skills and ability to manage multiple priorities effectively.1
