Charlotte Specht

Charlotte Specht is a multi-talented entrepreneur and creative professional based in Berlin, Germany. She is the Chief Executive Officer of Basa Studio, a company dedicated to matching value-based artists with brands for purpose-driven marketing campaigns.12

Professional Background

Key Professional Roles::

• CEO of Basa Studio (October 2020 - Present)1
• Founder of Book a Street Artist (August 2015 - Present)1
• Artist Manager for Carolina Amaya (March 2023 - Present)1
• Co-Founder of Shrimp AR (March 2023 - Present)1
• Former Editor-in-Chief of PANTA Magazine1

Education

Charlotte holds academic credentials in business and management:

• Bachelor's in Business from Universität Mannheim (2007-2010)1
• Master in Management from Nova School of Business and Economics (2011-2013)1

Notable Achievements

• Winner of the Social Entrepreneurship Award by Acredita Portugal in 20141
• Has given guest lectures at multiple universities including TU Berlin and universities in Colombia1

Her professional focus centers on creating meaningful collaborations between artists and brands, with a strong emphasis on purpose-driven and value-based partnerships.23