Charlotte Lecarpentier

Charlotte Lecarpentier is a seasoned professional with over 15 years of experience in the cosmetics and luxury industry, specializing in digital marketing within the EMEA region.

Her expertise spans various beauty categories including fragrance, skincare, and makeup, with a focus on omnichannel distribution strategies across premium, selective, pharmacies, and mass market channels.

Charlotte is adept at digital acceleration, direct-to-consumer initiatives, CRM excellence, social media engagement, influencer marketing, and product innovation.

She has a track record of successfully managing multi-brand portfolios, developing strategic roadmaps, and driving regional adaptations of global marketing strategies to enhance brand performance.

Charlotte's educational background includes studies at Ipag Paris, a prestigious Business School, further complementing her extensive professional experience.

Throughout her career, Charlotte has held key leadership roles at renowned companies such as Clarins, Laboratoires Filorga, Shiseido, and Coty, where she managed brand marketing, trade, and distribution functions across various global markets.

Her skills in business model optimization, brand repositioning, local distribution strategies, and brand licensing management have consistently delivered positive results in terms of brand profitability and market expansion.

Charlotte's ability to lead cross-functional teams, drive organizational projects, and establish fruitful partnerships with key market players underscores her strategic prowess and leadership acumen.