Charlotte de Grood

Charlotte de Grood is a professional currently serving as the Lead Digital and Proposition Manager for Digital Farming at Lely.3 She has a strong background in marketing and digital content management, with experience in various roles across different industries.

Education and Expertise

Charlotte holds a Master of Science in Marketing Management from Tilburg University, where she studied from 2013 to 2015.3 Her education focused on advanced marketing research and strategic market assessment, providing her with a solid foundation for her career in digital marketing and proposition management.

Professional Experience

Throughout her career, Charlotte has demonstrated expertise in:

• Digital content management
• Campaign management
• Digital farming technologies
• Marketing strategy

She has previously worked with notable companies such as Philips, where she had the opportunity to present at the Philips Digisummit alongside the digital content lead and campaign manager for BG Coffee.1

Current Role at Lely

At Lely, Charlotte focuses on digital farming initiatives, leveraging her marketing expertise to drive innovation in the agricultural technology sector. Her role involves developing and managing digital propositions that likely aim to improve farming efficiency and productivity through technological solutions.3

Charlotte is known for her dedication to raising consumer awareness about important issues in her field. She has been active in discussions about making consumers more conscious of various topics related to her work.2

Through her LinkedIn presence and professional activities, Charlotte de Grood has established herself as a thought leader in digital marketing and proposition management within the agricultural technology space.